Nature Super Charged
Nestled among the towering Otway forest in the heart of Victoria’s Great Ocean Road Region, Live Wire Park is the first completely off-grid adventure park in Australia.
The park offers a series of high ropes course challenges for all ages and Australia’s most extreme zip line rollercoaster.
Self-titled were tasked with creating a brand that communicated both the exciting activities and the pristine natural location.
The brand idea of ‘Nature Supercharged’ informed the signature colour – the green of the forest dialled up to 11, as well as the visual and verbal language of Live Wire Park.
The angluar typography and iconography was drawn from references to circuit diagrams.
The website is full of animations, interactions and films to build excitement and drive bookings.
A cost effective and pragmatic signage system was devised to help brand the environment and help visitors guide themselves around the park.
Where most high ropes parks use the same standard helmet, Self-titled sourced signature green models and branded them. Crew wear high quality hats and apparel.
When looking at other adventure parks, it quickly becomes clear that Live Wire Park has a differentiated look and design consideration has been given to all touchpoints.
Having recently launched, the park is enjoying a lot of attention including national television coverage and initial bookings are strong.
Photography by Lynton Crabb