Cadel Evans Great
Ocean Road Race

Celebrating Australia’s
greatest ever cyclist

Cadel Evans Great
Ocean Road Race

Celebrating Australia’s
greatest ever cyclist

Cementing a legacy

To honour Cadel Evans’ legacy as Australia’s greatest ever cyclist, the Victorian Government created an inaugural annual one day cycling race in his name. Inspired by the prestigious European Spring Classics, this was the first event of its kind in Australia and promised to deliver high excitement and intense competition.

The event needed a name, visual identity, campaign look and feel and a pitch presentation in order to attract world class cycling teams, sponsors, partners and UCI classification.