Dacland
By Design
Dacland
By Design
Challenge
A 20 year residential community creator critically reviewed their offering in order to determine how it could better communicate to landowners, developers and partners, consultants and builders.
Solution
Through a series of workshops areas of improvement were identified and a clear vision for the business and its offering was established.
An outcome of this process was the defined brand idea ‘By Design’ which helped literally reinforce the careful consideration every element within each project is given from all parts of the business in order to ensure dynamic and thriving community based outcomes are achieved.
Photography by Lynton Crabb & Andrew Curtis
![Self-titled Dacland Brand Identity Photography 02 Self-titled Dacland Brand Identity Photography 02](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-Photography-02.jpg)
![Self-titled Dacland Brand Identity Photography 02 Self-titled Dacland Brand Identity Photography 02](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-Photography-02.jpg)
![Self-titled Dacland Brand Identity Photography 01 Self-titled Dacland Brand Identity Photography 01](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-Photography-01.jpg)
![Self-titled Dacland Brand Identity Photography 01 Self-titled Dacland Brand Identity Photography 01](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-Photography-01.jpg)
Results
Dacland has been able to clearly communicate their offer resulting in multiple green field estate projects currently underway.
![Self-titled Dacland Brand Identity Teamphotography 01 Self-titled Dacland Brand Identity Teamphotography 01](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-TeamPhotography-01.jpg)
![Self-titled Dacland Brand Identity Teamphotography 01 Self-titled Dacland Brand Identity Teamphotography 01](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-TeamPhotography-01.jpg)
![Self-titled Dacland Brand Identity Teamphotography 02 Self-titled Dacland Brand Identity Teamphotography 02](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-TeamPhotography-02.jpg)
![Self-titled Dacland Brand Identity Teamphotography 02 Self-titled Dacland Brand Identity Teamphotography 02](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-TeamPhotography-02.jpg)
![Self-titled Dacland Brand Identity Teamphotography 03 Self-titled Dacland Brand Identity Teamphotography 03](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-TeamPhotography-03.jpg)
![Self-titled Dacland Brand Identity Teamphotography 03 Self-titled Dacland Brand Identity Teamphotography 03](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-TeamPhotography-03.jpg)
![Self-titled Dacland Brand Identity Teamphotography 04 Self-titled Dacland Brand Identity Teamphotography 04](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-TeamPhotography-04.jpg)
![Self-titled Dacland Brand Identity Teamphotography 04 Self-titled Dacland Brand Identity Teamphotography 04](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-Dacland-Brand-Identity-TeamPhotography-04.jpg)
“The brand platform ‘By Design’, provided a consistent voice for Dacland, helping the business reinforce their unique offer to varying audience groups including land owners, developers, partners, consultants, builders, investors and home owners in a direct and differentiating way.”