QMS is the fastest growing outdoor media company in the Asia Pacific region, with a portfolio of premium assets including large format digital and static billboards, as well as retail, transit and airport sites. Immediate sales tools and a revised brand expression were needed to support the sales staff and help facilitate future business growth.
This new Australian based company inherited a brand which originated in Qatar, designed in collaboration with the financial backers. The logo was poorly drawn, outdated as well as having legibility issues and no supporting brand assets. With interest in the organisation rising rapidly, the QMS team quickly needed more professional sales tools to help them take their offer to market.
With the existing logo on hundreds of media sites, a logo evolution needed to retain a clear visual link. The styling of this evolved logo provided the basis for a complete brand language including icons, illustrations and typography.
These assets were utilised across external facing marketing communication pieces such as the corporate website, investor communication pieces and business sales tools.
A truly digital offering
The QMS website was a major undertaking for the brand and is now their prime marketing resource. Extensively animated, dynamically updated and highly interactive, the website is the truest expression of the business’ intent and appetite for technological innovation.
A dynamic online presence
The brand idea ‘Always on’ spoke to the company’s commitment to digital outdoor media. This promise was further reinforced through the development of DigiLab.
A sub brand of QMS Media, DigiLab is a dedicated technological hub, established to drive continual innovation allowing for live monitoring, management and operational intelligence across the digital signage network.
Portrait photography of senior management was developed for use within investor relations communications, visually reinforcing the strong digital focus behind
In its short history, the company has achieved strong organic growth with Self-titled helping initially with expansion into New Zealand and further with IPO materials, seeing the company listed on the Australian Stock exchange (ASX) in mid 2015.