White Night Reimagined

Reimagining Melbourne’s
major arts festival

White Night Reimagined

Reimagining Melbourne’s
major arts festival

Challenge

White Night Melbourne transforms the city through exhibitions, street performances, lighting, installations, film screenings, music, dance and interactive events.

Following on from the success of its predecessors, White Night Melbourne Reimagined was for the first time celebrated over three consecutive nights in three key precincts.

Rather than spilling throughout Melbourne’s laneways, and public spaces, the 2019 iteration focussed on activating parklands and celebrating cultural institutions. The challenge was to educate Melbourne on the significant changes to this much loved event.