Campaign brands for an award-winning Australian software developer, running across three separate software launches each with a distinct campaign idea.

Pronto Software is an award winning Australian software developer of next generation Enterprise Resource Planning (ERP) software with integrated Business Intelligence. Put more simply, Pronto helps run large-scale businesses, providing clear insights for informed decision making.

Each year Pronto holds a series of roadshow events to publicise the launch of the latest version of their software. The event is critical in terms of driving upgrade from current clients and also interest from potential purchasers.

Solution

Their latest software release – version 740, boasted a number of improvements across the board. But it’s not just the functional improvement but how a client can benefit that’s of real value.

Our language based solution broke down common compound words into a pair of words which focused on functional improvement and related benefit respectively, while often giving further meaning when combined.

This was matched with a visual equivalent to create static and animated assets which came to life across a strong campaign which encompassed advertising, event branding, social media and a product microsite.

Results

While the campaign clearly demonstrated the individual improvements and their flow on effects to existing users, it also highlighted more generally that Pronto is not inly a tool for day to day management but provides insights to dramatically improve your business.

An extremely successful roadshow and product launch saw large numbers of users upgrade.