Self Titled Illustrations Professional Brand Identity

Brand Identity

Smarter branding for ambitious businesses

Whether creating a new brand for start-ups or rebranding established businesses, brand identity projects comprise the majority of our work.

Going beyond logos and visual language, we create transformative brands with believable stories that have a strong visual point of difference.

Our approach is centred on representing your authentic Self-truth® in a compelling and differentiating way.

The outcomes are robust, fit-for-purpose design systems, ready for in-house and external teams – and built to scale.

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Brand Identity Case Studies

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R.Corporation
Everything Considered
A masterbrand evolution for a design-led Melbourne property developer.
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Sharecat
Data Catalyst
A 3D-driven brand and website for a digital asset management company expanding further into the science of data.
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Funfields Themepark
The ultimate one-day holiday
Brand strategy, visual identity and website for Victoria’s favourite theme park.
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R.Evolution
The evolution of an icon
Naming, branding and campaign for an iconic South Melbourne property development.
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Hoopla
Entertainment Unlimited
Strategy, naming, brand identity and website for a new breed of family entertainment centres.
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Flow Power
Helping Australians Power Change
A flexible and comprehensive brand identity and website for an Australian energy retailer with an innovative new residential offer.
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Abercrombys Real Estate
An authentic approach
to property
An honest brand evolution and website for a real estate agency that reflects their reputation for authenticity.
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Baillieu
Mastery of Change
A timeless brand for a finance firm with 130 years of history reflects their future focus and expertise.
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Resilient Ready
A resilient Australia,
ready for anything
A confident and sophisticated brand for a disaster resilience enterprise, presenting the offer clearly to a broad spectrum of clients.
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Treetops Adventure
Onwards & upwards
A contemporary and distinctive brand identity that brings two of Australia's largest outdoor adventure groups under a single brand.
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Sans Beast
Designed with love, not animals
A bold identity that communicates the unique selling point of a fashion start-up that uses no animal products during production.
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RightShip
Setting the
right path
A strong and single-minded brand for the world's leading maritime safety and welfare consultant, that speaks clearly to the business' mission.
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Halcyon Knights
Smarter Faster Hire
New brand and website for Asia-Pacific’s largest tech recruiter
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FIGR Architecture & Design
How we get to the point
A new brand identity for an evolving architecture firm
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Bower Architecture + Interiors
Revealing Spaces
A brand and website for an evolving Melbourne-based architecture practice with a unique approach.
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TGI
Connecting Brands and Fans
A brand update that aligns a newly acquired sports management company with its European partner.
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Hawthorn Park
The future of Hawthorn
Hawthorn Park is a landmark property development in Hawthorn East set across 4 low rise buildings, linked by walkways, gardens and Melbourne’s first suspended skypool.
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Live Wire Park
Nature
super charged
A genre-breaking brand identity for Australia's first totally off-grid adventure park.
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Kearney Group
From Logic to Magic
A timeless and clever brand identity for an integrated financial services company that speaks to its transformative services.
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VicTrack
Adding a new line
A brand update for a public transport assets and land enterprise, that extends its existing brand into a cohesive identity that works across myriad platforms.
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Intech3
Insight + Intelligence + Integrity
A digital-first brand identity for an Information and Communications Technology company that demonstrates capability and expertise to a wider audience.
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Next Level
Creating Australia's Largest High Ropes Course
A name and identity for Queensland’s largest high ropes course, reflecting its unique, urban setting.
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Modern Times
Vintage meets contemporary
A new brand identity and eCommerce solution for a unique Australian design store in an ultra-competitive space.
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Permanent Future
Outstanding Seating
A laid-back brand and eCommerce solution for an ethical furniture company that designs for tomorrow.
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Chevron One Residences
Evoking the Australian Summer
A comprehensive integrated property marketing brand and campaign evokes the world-class lifestyle offering of this apartment development overlooking Surfers Paradise.
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Co.Develop
Property ownership re‑imagined
A confident new brand identity for an alternative property developer launching a successful European development model in Australia.
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Arena Music
Audience Amplification
A dynamic brand and website for a sports music company who have played to over 5 million people.
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James Makin Gallery
Making space for contemporary art
Updated visual identity and website
for a leading presence in Australian contemporary art.
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Ten Cecil
A life curated
A limited collection of eleven boutique residences in the cosmopolitan suburb of Prahran required brand, campaign name, positioning and targeted marketing communications.
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Cumberland View Retirement Village
As unique as you are
An approachable and gentle brand evolution for a retirement living centre that provides a real sense of home amongst cookie-cutter 'big-business' aged care facilities.
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Form
Building clarity
A pared back visual identity and website for a transparent residential construction and renovation company.
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Cadel Evans Great Ocean Road Race
Celebrating Australia’s
greatest ever cyclist
A new name, identity and campaign for Australia's first cycling race of its kind, honouring Australian icon Cadel Evans.
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Drummond House
A House fit for a family
A property marketing campaign that celebrates the rich cultural lifestyle of Carlton for an apartment development targeting both owner occupiers and astute investors.
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You+Aus
Make the move to Australia
A recognisably Australian name, brand and website to serve as a one-stop-shop for nurses relocating to Australia.
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Opticity
See the city in a new light
A new name and identity that reflects the real-world benefits of data for a digital product with the power to optimise cities.
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Macroview
Supercharging Productivity
An energetic new brand and website for a document management company that needed to stand out in a market flooded with copy-cat products.
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Notel
Not a hotel.
An outdoor experience.
A rebellious new name, identity, and brand experience for an alternative hotel, that reflects the best of Melbourne, both high and low culture.
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Everyhow
Make breakthroughs together
An evolution for an organisation that helps teams make breakthroughs on their biggest strategy and innovation challenges.
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AM Architecture
Poetic clarity
A contemplative new brand and website for a residential architecture practice with a deep commitment to conceptual thinking.
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Pronto Xi 740
Knowledge. Able.
Campaign brands for an award-winning Australian software developer, running across three separate software launches each with a distinct campaign idea.
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Inkl
Good News
An illuminating brand identity and visual language for the 'Spotify for news'.
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Jinding
Promises Delivered
A bold brand evolution for a multinational real estate company that speaks to multiple distinct demographics.
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Sa Dot Na
Avant-garde aesthetic
A striking new identity that perfectly complements the dramatic style of this avant-garde fashion label.
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Pronto Xi 750
All aboard
Campaign brands for an award-winning Australian software developer, running across three separate software launches each with a distinct campaign idea.
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Anchor Place
A place for everything
A simple and utilitarian campaign brand for an accessible apartment development in the heart of Prahran.
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New Ormond
A new outlook
A new name and campaign brand for a bespoke apartment development that reimagines life in a suburban location.
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Worn Gundidj at Tower Hill
Be Connected
An approachable brand that helps bring Victoria's largest dormant volcano and its rich aboriginal history to a broader audience.
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Pronto Xi 720
From Numbers to Wonders
Campaign brands for an award-winning Australian software developer, running across three separate software launches each with a distinct campaign idea.
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Brasshouse
Crafted by design, forged in luxury
A bold brand for a luxury apartment development in Hawthorn East that references the striking architecture in every aspect.
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Liberty One
At One with Footscray
Where traditional faux-luxury property branding didn't resonate with the target audience, a new identity and website celebrates the rich culture of the Footscray area.
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Island House
Ten peerless residences,
One island site
A campaign brand for a bespoke apartment development that emphasises its unique offer and site.

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