Self-titled helps ambitious businesses level up with smarter branding.

We are a Melbourne-based design studio, working across branding, communications, spatial design and digital solutions.

We work to intimately understand each client’s unique business, industry, target demographic and objectives. We develop strategies and creative solutions to business problems – building brands and revenue.

We are proudly scale agnostic, creating value for larger players and fledgling start-ups alike.

The unifying aspect across all projects is our strategic commitment to uncovering an authentic Self-truth®.

Simply put, Self-truth® is how we define the singular idea that drives the creative output for each brand. In the best cases it goes beyond verbal and visual identity to inspire staff internally and help drive what businesses make or do and more importantly, how and why.

The result is clear, direct and memorable design that works.

Self-titled is an agile team of designers, thinkers and doers. We are 100% independently owned and run by Co-founders and Creative Directors Jake Smallman and Paul Monkivitch.

Jake Headshot


Jake Smallman
Founder / Creative Director

Creative Director Jake Smallman has over two decades of brand, design and art direction experience gained working in some of Australia’s best creative studios.

Jake loves working at the intersection of brand strategy, design and technology. His approach to design is always concept-driven and involves reducing an idea down to its essence.

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Paul Headshot


Paul Monkivitch
Founder / Creative Director

Having worked in both Australia and the UK, Creative Director Paul Monkivitch has broad experience across brand, design, art direction and communications for large and boutique clients.

Paul believes in the power of simple ideas, executed well and enjoys creating brand systems that scale across different media and messages.

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“Self-titled's value goes far beyond design and marketing. They helped clarify our structure and market offering, which in turn provided a roadmap for the future growth of our collective businesses.”

Dieter Blaich, Founder, Castalia Group

Client experience

Melbourne Grammar School
Herman Miller
Visit Victoria 2
Red Cross