Arena Music

Audience Amplification

Arena Music

Audience Amplification

Challenge

Arena Music is an Australian business which delivers music for sports and entertainment brands with its core being live performances at sporting events. They bring a deep understanding of sport, reading the audience, identifying shifts in mood, and bringing a new energy that engages fans and enriches the total experience.

In its first 10 years, Arena Music has played to over 5 million people at events including Cricket Australia’s International matches, Big Bash League competitions and NRL finals.

Founded by audio engineer Greg O’Shea, Arena Music has recently grown from Greg personally performing, to training other sound engineers to develop skills in consultation, curation and performance. Arena Music required a new brand to reflect the business’ ambition for growth.

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