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$90 average CPL across all channels

October 2025

Top 4 most engaged profiles

Realestate.com.au, October 2025

Naming, brand and marketing campaign for a property development bringing a new architectural language to Melbourne’s Docklands

Situated on the NewQuay waterfront in Melbourne’s Docklands, Circa — developed by MAB — is a modern classic.

Designed by Freedman White, the building comprises a 5 storey podium, a single storey of terrace apartments coupled with common area amenities and 18 levels of tower residences.

Circa’s distinctive arched façade suggests the refined grandeur of European colonnades and mid-twentieth century’s understated cool. With a design focus on contemporary craftsmanship, Circa’s beautiful materials and unique textures mark a clear departure from the existing glass and steel towers that dominate the area.

A design which responds to its context

Circa’s geographical and historical context informs its design. Its literal environs – park, water, city – are conveyed through robust materiality and organic textures. The architecture also expresses part of Melbourne’s cultural heritage, by responding to the Australian and European modernism found throughout its residential suburbs.

Self Titled Circa Compositions Context 1

Self Titled Circa Compositions Context 2

Self Titled Circa Compositions Context 3

Campaign

The campaign highlights Circa’s striking built form, using the distinctive arches as a visual motif and celebrating the park, water and city context.

Framing the Circa lifestyle

Having already assisted with the approach art directing and grading the architectural renders, we commissioned Gavin Green to capture the lifestyle afforded by the surrounding park, water and city contexts in his inimitable style.

Mab Circa Newquay Parkland Precinct Picnic

Printed collateral

Crafted print collateral includes Sales Manuals, Agent Flipbooks and a comprehensive 104 page case-bound brochure.

Self Titled Circa Printed Collateral Stack

Display Suite

With interior design by Freedman White, the display suite combines a kitchen and bathroom with elements of the communal spaces and colour scheme and material galleries.