Fortem Projects
Stronger Together
Fortem Projects
Stronger Together
Challenge
Fortem Projects is a builder of distinguished period and contemporary homes in Melbourne’s finest suburbs. The business is headed up by two highly accredited practitioners whose experience spans both Australia and Ireland, with projects ranging from contemporary new builds through to the restoration of heritage-listed National Trust buildings.
Self-titled worked with Fortem Projects to establish their brand and celebrate the cornerstones of their offering, these being a strength of conviction, a commitment to collaboration and a pursuit of perfection in every detail.
Solution
Collaboration and partnership extend to all facets of the business. The collective team have shared goals and a shared vision underpinned by a strength of conviction and a commitment to each project’s outcome.
These pillars provided a foundation for the visual solution. Crafted capital letters ‘F’ and ‘P’ were interwoven to form a stylised ampersand which links key descriptive words. demonstrating how they are ‘Stronger Together’.
![Self-titled Fortem Brand Identity Brochures 02 Self-titled Fortem Brand Identity Brochures 02](https://selftitled.com.au/wp-content/uploads/2020/04/Self-titled-Fortem-Brand-Identity-Brochures-02.jpg)
![Self-titled Fortem Brand Identity Brochures 02 Self-titled Fortem Brand Identity Brochures 02](https://selftitled.com.au/wp-content/uploads/2020/04/Self-titled-Fortem-Brand-Identity-Brochures-02.jpg)
![Self-titled Fortem Brand Identity Brochures 01 Self-titled Fortem Brand Identity Brochures 01](https://selftitled.com.au/wp-content/uploads/2020/04/Self-titled-Fortem-Brand-Identity-Brochures-01.jpg)
![Self-titled Fortem Brand Identity Brochures 01 Self-titled Fortem Brand Identity Brochures 01](https://selftitled.com.au/wp-content/uploads/2020/04/Self-titled-Fortem-Brand-Identity-Brochures-01.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 05 Self-titled Fortem Brand Identity Brochures Spreads 05](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-05.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 05 Self-titled Fortem Brand Identity Brochures Spreads 05](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-05.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 04 Self-titled Fortem Brand Identity Brochures Spreads 04](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-04.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 04 Self-titled Fortem Brand Identity Brochures Spreads 04](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-04.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 01 Self-titled Fortem Brand Identity Brochures Spreads 01](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-01.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 01 Self-titled Fortem Brand Identity Brochures Spreads 01](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-01.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 02 Self-titled Fortem Brand Identity Brochures Spreads 02](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-02.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 02 Self-titled Fortem Brand Identity Brochures Spreads 02](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-02.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 03 Self-titled Fortem Brand Identity Brochures Spreads 03](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-03.jpg)
![Self-titled Fortem Brand Identity Brochures Spreads 03 Self-titled Fortem Brand Identity Brochures Spreads 03](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Brochures-Spreads-03.jpg)
![Self-titled Fortem Brand Identity Website 01 Self-titled Fortem Brand Identity Website 01](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-01.jpg)
![Self-titled Fortem Brand Identity Website 01 Self-titled Fortem Brand Identity Website 01](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-01.jpg)
![Self-titled Fortem Brand Identity Website 02 Self-titled Fortem Brand Identity Website 02](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-02.jpg)
![Self-titled Fortem Brand Identity Website 02 Self-titled Fortem Brand Identity Website 02](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-02.jpg)
![Self-titled Fortem Brand Identity Website 03 Self-titled Fortem Brand Identity Website 03](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-03.jpg)
![Self-titled Fortem Brand Identity Website 03 Self-titled Fortem Brand Identity Website 03](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-03.jpg)
![Self-titled Fortem Brand Identity Website 04 Self-titled Fortem Brand Identity Website 04](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-04.jpg)
![Self-titled Fortem Brand Identity Website 04 Self-titled Fortem Brand Identity Website 04](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-04.jpg)
![Self-titled Fortem Brand Identity Website 05 Self-titled Fortem Brand Identity Website 05](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-05.jpg)
![Self-titled Fortem Brand Identity Website 05 Self-titled Fortem Brand Identity Website 05](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-05.jpg)
![Self-titled Fortem Brand Identity Website 06 Self-titled Fortem Brand Identity Website 06](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-06.jpg)
![Self-titled Fortem Brand Identity Website 06 Self-titled Fortem Brand Identity Website 06](https://selftitled.com.au/wp-content/uploads/2020/05/Self-titled-Fortem-Brand-Identity-Website-06.jpg)
“Self-titled delivered a clearly expressed brand and strong brand idea that reinforced our vision. It resulted in us growing the business and our pipeline of work.”
Results
With a growing case study of projects and a clearly articulated brand and marketing plan in place, the company has firmly established a strong position within the Melbourne residential construction landscape.
Photography by Andrew Curtis, Martina Gemmola & Eve Wilson