Hawthorn Park, hero signage and wayfinding scheme.

Having created the name, visual identity and marketing campaign for the Hawthorn Park property development, Self-titled were tasked with extending the brand into the built form in order to create a comprehensive signage and wayfinding scheme covering 4 low rise buildings, linked by walkways, gardens and Melbourne’s first suspended skypool.

Self Titled Hawthorn Park Signage Wayfinding 1

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We partnered with Studio Unfold on a wayfinding strategy which took into account site identification, access, circulation and key decision points.

Key site and level identification signs utilise both the three dimensional and two dimensional versions of the bespoke Hawthorn Park typeface.

The physical shape of the signs are inspired by the stepped organic architectural forms.

Self Titled Hawthorn Park Signage Wayfinding 5

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The hero site identification signage perfectly reflects the importance of this iconic project for developer Dahua, while the wayfinding complements the architectural form and material palette creating a considered and harmonious relationship.