inkl

Good News

inkl

Good News

Challenge

inkl is a news subscription service founded in 2014 by Gautam Mishra.

The app was dubbed ‘Spotify for news’ as it provides access to news from over 100 of the world’s best sources through a single subscription. No paywalls. No ads. No clickbait.

Not only is inkl a cost-effective and convenient solution for readers, it’s also a new revenue model helping traditional publishers transition to digital publishing.

inkl had secured deals with many of the world’s best publishers and was looking to substantially grow their readership in order to secure further funding.

While the app worked effectively, there was a complete lack of brand personality, or as Gautam descibed it, “the brand had a head but no soul.”

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