New Ormond

Setting the New Standard

New Ormond

Setting the New Standard

Challenge

Self-titled were commissioned by property developer Sloane to name, brand and market seven townhouses located in Ormond, Melbourne.

The target market were predominantly design-savvy inner-city owners/renters moving further out to gain a home with more space, access to parks and great schools.

We identified a key pain point for this group was a fear that moving to a suburban location would mean giving up the restaurants, bars and cafés they frequent. Our challenge was to demonstrate that a a design centric, culturally rich lifestyle was achievable in Ormond.

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