Campaign brands for an award-winning Australian software developer, running across three separate software launches each with a distinct campaign idea.

Pronto Software is an award winning Australian software developer of next generation Enterprise Resource Planning (ERP) software with integrated Business Intelligence. Put more simply, Pronto helps run large-scale businesses, providing clear insights for informed decision making.

Each year Pronto holds a series of roadshow events to publicise the launch of the latest version of their software. The event is critical in terms of driving upgrade from current clients and also interest from potential purchasers.

A picture is worth a thousand numbers

To launch their latest software release – version 720, we created a campaign that visualises thousands of numbers transforming into words and images.

Titled ‘From numbers to wonders’, the creative execution was driven by a bespoke piece of software using WebGL to create visuals for launch invitations, conference name tags and most importantly, key messaging projected during launch events.

Bespoke Software

An operator could load a set of predefined slides, or create their own messages in real time to represent not only what the speaker was saying, but questions from the audience or even trending audience hashtags.