We are a Melbourne-based design studio, working across branding, communications, spatial design and digital solutions.
Finding your
authentic
Self‑truth®
We work to intimately understand your unique business, industry, target demographic and objectives, to ultimately help you find your Self-truth®.
Simply put, your Self-truth® is how we define the singular idea that drives the creative output for your brand. In the best cases it goes beyond verbal and visual identity to inspire staff internally and help drive what businesses make or do – and more importantly – how and why.
The result is clear, direct and memorable design that works.
Our services include:
01 Define
01 Define
Brand Strategy
Defining a unique and differentiating Self-truth® and market positioning through a combination of research, strategy and creativity.
02 Design
02 Design
Brand Naming
Brand Identity
Designing a visual identity concept (and name where relevant) which brings to life your Self-truth® and a robust fit-for-purpose design system.
03 Deliver
03 Deliver
Website Design & Development
Digital Product Design
Animation & Film
Signage & Wayfinding
Campaigns
Delivery of specific digital and physical applications and templates to communicate your brand in market.
An agile team of designers, thinkers and doers creating value for larger players and fledgling start-ups alike.
Self-titled are 100% independently owned and run by Founders and Creative Directors Jake Smallman and Paul Monkivitch.
The founders are surrounded by a team with varied expertise across brand, design, animation, UI/UX, typography, signage and image-making.
Beyond the core team we draw upon an extensive network of specialised illustrators, 3D artists, photographers, videographers, copywriters and stylists to ensure we have the right people on each project.
We have extensive experience in the following sectors:
We are proudly scale agnostic, creating value for larger players and fledgling start-ups alike. The unifying aspect across all projects is our strategic commitment to uncovering an authentic Self-truth®.
From Vegan fashion start-ups to business advisors, we love to work with ambitious clients, looking to take their business to the next level. Whether you’re at an exciting crossroads, experiencing a growth phase or wanting to stand out, we make your business our business.
Get in touch
Self-titled’s value goes far beyond design.They helped clarify our structure and market offering, providing a roadmap for future growth.
Dieter Blaich, Founder, Castalia Group
Self-titled understood and delivered exactly what we needed.
Rebecca Williams, Marketing Manager, Treetops Adventure
I am ecstatic with what’s been achieved. I really appreciate the skill, patience and professional approach.
Paul Kearney, CEO, Kearney Group
Awards we’re proud of
2025
Flow Power, Finalist, Premiers Design Awards
Communication Design
2024
Icon Construction, Merit, AGDA Awards
Work Space Design
Halcyon Knights, Finalist, AGDA Awards
Logos, Trademarks & Symbols
Halcyon Knights, Finalist, AGDA Awards
Small Business
2023
MacroView, Finalist, AGDA Awards
Corporate Identity – Logos & Trademarks
Anchor Place, Finalist, AGDA Awards
Brand Expression
Ten Cecil, Finalist, AGDA Awards
Catalogues & Brochures
1 of One, Finalist, AGDA Awards
Catalogues & Brochures
Worn Gundidj, Silver, Australian Design Awards
Identity
Treetops Adventure, Australian Design Awards
Identity
2022
Marcus Bichel, Distinction, AGDA Awards
Emerging Designer
Treetops Adventure, Distinction, AGDA Awards
Brand Identity – Medium Business
Treetops Adventure, Distinction, AGDA Awards
Brand Expression – Physical
Treetops Adventure, Merit, AGDA Awards
Brand Identity – Medium Business
Sharecat, Finalist, AGDA Awards
Brand Identity – Medium Business
Sharecat, Finalist, AGDA Awards
Brand Identity – Logos & Trademarks
Treetops Adventure, Winner, Good Design Australia Awards
Communication Branding and Identity
Treetops Adventure, Silver, Melbourne Design Awards
Graphic Design – Identity and Branding – Tourism
Worn Gundidj at Tower Hill, Silver, Melbourne Design Awards
Graphic Design – Identity and Branding – Tourism
2021
Co.develop, Finalist, AGDA Awards
Website Design
Worn Gundidj at Tower Hill, Finalist, AGDA Awards
Brand Identity – Logos & Trademarks
Hawthorn Park, Finalist, AGDA Awards
Brand Expression – Physical
2020
Kearney Group, Merit, AGDA Awards
Branding – Small Business
inkl, Finalist, AGDA Awards
Digital & Mobile
2019
Baillieu, Finalist, AGDA Awards
Branding – Large Business
Live Wire Park, Bronze, Hiiibrand Awards
2018
Live Wire Park, Merit, AGDA Awards
Corporate Identity – Logos & Trademarks
Live Wire Park, Merit, AGDA Awards
Branding – Small Business
Live Wire Park, Merit, AGDA Awards
Wayfinding/signage & Environmental Graphics
Live Wire Park, Merit, AGDA Awards
Brand Experience
Live Wire Park, Merit, AGDA Awards
Clothing & Apparel
Sans Beast, Merit, AGDA Awards
Branding – Small Business
Sans Beast, Merit, AGDA Awards
Corporate Identity – Logos & Trademarks
Sans Beast, Finalist, AGDA Awards
Typography for Design
Sans Beast, Finalist, AGDA Awards
Miscellaneous
Sans Beast, Finalist, AGDA Awards
Brand Expression
RightShip, Finalist, AGDA Awards
Photography for Design
RightShip, Finalist, AGDA Awards
Branding – Large Business
Hawthorn Park, Finalist, AGDA Awards
Books – Front cover
Hawthorn Park, Finalist, AGDA Awards
Typefaces
2016
Hotel, Finalist, AGDA Awards
Branding – Small Business
Hotel, Finalist, AGDA Awards
Corporate Identity – Stationery
2015
Hank Marvin, Merit, AGDA Awards
Branding Schemes – Small Business
Pronto Xi 720, Merit, AGDA Awards
Kiosk, Installation or projection
The Executive Index, Winner, Create Design Awards
Print – Commercial
2014
The Executive Index, Distinction, AGDA Awards
Branding – Small Business
The Executive Index, Bronze, Award Awards
Design – Small identity and application
Our commitments
100% GreenPower®
Accredited
LBGTQIA+
Self-titled believe a diversity of genders, sexualities, relationship identities, bodies and cultures enhances our community and should be celebrated. We strive to be an inclusive organisation and an ally of LGBTQIA+ community and the movement toward equality.
Acknowledgement Of Country
Self-titled acknowledge we work on the traditional lands of the Wurundjeri Woi Wurrung and Bunurong peoples of the East Kulin Nations and pay our respect to their elders past, present and emerging.
Never Not Creative Minimum Standards for Internships
Self-titled pledge to meet minimum standards for internships, and align our internship opportunities with the mentorship, compensation, and equity guidelines outlined by Never Not Creative.
Mentally Healthy Minimum Standards
Self-titled supports the Mentally Healthy Minimum Standards, which aims to protect and support the mental health of individuals in our industry.
