The verbal equivalent of a logo
While many people think the most reductive representation of a brand is its logo, the name of your business or product precedes even that.
And while updates to visual identities and logos are common, changing your business name can be a lot trickier once you’re established in a market. Our advice is to get it right from the start.
Naming almost always follows brand strategy and relates back to your Self-truth®.
Self-titled have a proven process for creating and evaluating names that sidesteps subjectivity and ensures they are ownable, legally protectable, and resonate with their audiences.
Case Studies featuring Brand Naming
![You Aus](https://selftitled.com.au/wp-content/uploads/2023/03/You_Aus.gif)
![Self Titled Notel Melbourne Brand Identity Logo Hero Thumb](https://selftitled.com.au/wp-content/uploads/2016/07/Self-titled-Notel-Melbourne-Brand-Identity-Logo-Hero-thumb.jpg)
![Self Titled Case Study Next Level Logo Thumb](https://selftitled.com.au/wp-content/uploads/2020/12/Self-titled-Case-Study-Next-Level-Logo-Thumb.gif)
![Self Titled Brasshouse Brand Identity Lifestyle Photography 2 Thumb](https://selftitled.com.au/wp-content/uploads/2015/12/Self-titled-Brasshouse-Brand-Identity-Lifestyle-Photography-2-Thumb.jpg)
![Self Titled Newormond Brand Identity Thumb 02](https://selftitled.com.au/wp-content/uploads/2020/07/Self-titled-NewOrmond-Brand-Identity-Thumb-02.jpg)
![Self Titled Hawthorn Park Brand Identity Lifestyle Photography 1 Thumb](https://selftitled.com.au/wp-content/uploads/2018/03/Self-titled-Hawthorn-Park-Brand-Identity-Lifestyle-Photography-1-thumb.jpg)
![Opticity Thumbnail Loading](https://selftitled.com.au/wp-content/uploads/2023/06/Opticity-Thumbnail-Loading.gif)