A bold new brand and website for a Melbourne-based photographer with a love of water and travel.

For over 25 years, Melbourne-based photographer James Geer has been shooting for leading brands and publications all over the world. His work spans lifestyle, interiors and portraiture, with an emphasis on storytelling and a strong connection to people and place.

With industry trends shifting towards large quantities of mass-produced content, James sought to elevate his brand and website to reinforce his expertise and commitment to producing authentic, beautifully crafted imagery.

Always moving

Anyone that has worked with James knows that the value he brings extends beyond his evocative imagery. With decades of experience, James provides an unparalleled ability to problem solve and think on his feet, and his relaxed and genuine approach ensure that both the process and outcomes are enjoyable and rewarding.

This combination of factors led to our Self-truth®, ‘Always moving’. The visual identity is simple and bold, a simple blinking shutter motif invites the viewer to ‘see through the lens’ of James Geer.

Website

James’ new website presents his work in curated case studies, with written anecdotes adding behind-the-scenes context and insights. On the homepage and menu, the shutter motif provides glimpses of projects at a glance, guiding users to relevant work.

Self-titled took the time to understand my challenges and grasped things I’d struggled to articulate myself. They translated ideas into a visual identity that is an honest reflection of who I am as a photographer, allowing me to see my own work with fresh eyes.

James Geer