A bold new brand and website for a Melbourne-based photographer with a love of water and travel.

For over 25 years, Melbourne-based photography James Geer has been shooting for leading brands and publications all over the world. His work spans lifestyle, interiors and portraiture, with an emphasis on storytelling and a strong connection to people and place.

With industry trends shifting towards large quantities of mass-produced content, James sought to elevate his brand and website to reinforce his expertise and commitment to producing smaller collections of authentic, beautifully crafted imagery.

Always moving

Anyone that has worked with James knows that the value he brings extends beyond his evocative imagery. With decades of experience shooting, James brings an unparalleled ability to problem solve and think on his feet, and his relaxed and genuine approach ensure that both the process and outcomes are enjoyable and rewarding.

This combination of factors led to our Self-truth®, ‘Always moving’. The visual identity is simple and bold, a simple blinking shutter motif allows the user to ‘see through the eyes’ of James Geer, and adds a layer of movement to the brand.

Website

James’ new website presents his work in curated case studies, with written anecdotes by James giving behind-the-scenes context and insights. On the homepage and menu, the shutter motif provides glimpses of projects at a glance, guiding users to relevant work seamlessly.