Updated visual identity and website
for a leading presence in Australian contemporary art.

A more robust, flexible logo suite

While the client liked their existing logo, the force-justified format gave it an awkward appearance. We updated the font to Favorit Mono by ABC Dinamo and added vertical and horizontal spacing to make it more structured.

We also quickly realised that the vertically stacked logo was difficult to use in some scenarios and created a single-line version. In some instances a simplified version without text is employed.

A flexible system

Based on the newly evolved linear logo, we built a robust grid-based system with enough flexibility to provide a range of layout options across postcards, posters and advertising.

The visual identity system accommodates a wide range of artistic mediums and styles meaning that each exhibition can hero the artwork while retaining a consistent gallery brand.

Website

The James Makin Gallery website follows the same grid system established for marketing materials.

The web development integrates with Art Galleria – a gallery inventory system and dynamically updates the website as new artists, artworks and exhibitions are added.