Modern Times

Vintage meets contemporary

Modern Times

Vintage meets contemporary

Challenge

Modern Times is an Australian design store that uniquely pairs vintage European design furniture with contemporary Australian art and design. Self-titled initially needed to create strong cut-through for the pop-up shops in what is a competitive lifestyle marketplace. These original campaigns promoting the pop-up shops drew on European modernist influences, strong graphic statements that indicated the product and the bold style in which it would be displayed.

Modern Times has since grown from nomadic start up to contemporary Australian art gallery and design destination with sell out exhibitions, talks, workshops and events.

Throughout this period, Self-titled has provided ongoing brand consultation, creating the visual identity, website and eCommerce solution, as well a ongoing marketing communications.