VicTrack

Adding a new line

VicTrack

Adding a new line

Challenge

VicTrack owns Victoria’s public transport land, assets and infrastructure. While the existing visual identity presented professionally, it was limited in the ways it could be used beyond colour, type and photography.

A marketing strategy recommended they develop a graphic language which could be used across icons, illustration and animation.

x

Sign up for our newsletter

Our studio newsletter is sent intermittently throughout the year, sharing news on the work we're doing, what we’ve been thinking about, our studio and the clients we're working with.