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Tourism & Events Branding

Creating the place to be

When it comes to tourism and events, consumers are spoilt for choice. In such a competitive market space, standing out is imperative. We deep dive in our research phase to uncover specific points of difference that can coalesce into a Self-truth®.

We then amplify this uniqueness through scalable design systems that are robust and easy to implement.

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Tourism & Events Branding Case Studies

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Hoopla
Entertainment Unlimited
The time of Aussie parents picking between their kids having a blast and their own well-deserved relaxation is over. It’s time for a revolution!
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Worn Gundidj at Tower Hill
Be Connected
An approachable brand that helps bring Victoria's largest dormant volcano and its rich aboriginal history to a broader audience.
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Next Level
Australia's Largest High Ropes Course
A new name and identity for Queensland’s largest high ropes course that speaks to its unique, urban setting.
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White Night Melbourne 2016
Expect the unexpected
A conceptual brand campaign for an iconic one-night festival that saw the largest crowds to date.
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White Night Melbourne Reimagined
Reimagining Melbourne's
major arts festival
A conceptual brand campaign for an iconic one-night festival that resulted in record crowds.
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Treetops Adventure
Onwards & upwards
A contemporary and distinctive brand identity that brings two of Australia's largest outdoor adventure groups under a single brand.
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Cadel Evans Great Ocean Road Race
Celebrating Australia’s
greatest ever cyclist
A new name, identity and campaign for Australia's first cycling race of its kind, honouring Australian icon Cadel Evans.
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Live Wire Park
Nature
super charged
A genre-breaking brand identity for Australia's first totally off-grid adventure park.
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Notel
Not a hotel.
An outdoor experience.
A rebellious new name, identity, and brand experience for an alternative hotel, that reflects the best of Melbourne, both high and low culture.

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