Notel

Not a hotel. An outdoor experience.

Notel

Not a hotel. An outdoor experience.

Challenge

After travelling to the US, client James Fry was captivated by the American icon that is the Airstream trailer and conceived a plan to relocate six reconditioned trailers onto the unused rooftop of the nondescript Melbourne carpark he owns.

The client came to Self-titled with the bare bones of the idea, wanting assistance with bringing all aspects of the brand to life. It was identified early on a strong brand concept was required to ensure the project had longevity beyond the initial novelty.