Notel

Not a hotel.
An outdoor experience.

Notel

Not a hotel.
An outdoor experience.

Challenge

After travelling to the US, client James Fry was captivated by the American icon that is the Airstream trailer and conceived a plan to relocate six reconditioned trailers onto the unused rooftop of the nondescript Melbourne carpark he owns.

The client came to Self-titled with the bare bones of the idea, wanting assistance with bringing all aspects of the brand to life. It was identified early on a strong brand concept was required to ensure the project had longevity beyond the initial novelty.

x

Sign up for our newsletter

Our studio newsletter is sent intermittently throughout the year, sharing news on the work we're doing, what we’ve been thinking about, our studio and the clients we're working with.