Treetops Adventure
Onwards & Upwards
Treetops Adventure
Onwards & Upwards
Challenge
Treetops Adventure is Australia’s premier outdoor adventure group – owning and operating more than a dozen locations across five states.
Previously known as Trees Adventure, the group acquired their main competitor – TreeTops, and approached Self-titled to unite the two businesses under a new brand which reflected their market-leading position and provided a system to scale to new parks or activities.
The arrow tree
The new logo is a literal interpretation of the name – merging an upward arrow and a tree to create an iconic new mark.
The icon dynamically resizes to represent different visitor abilities and is endlessly reinterpreted through illustration.