Digital brand transformation
When working with technology brands, we believe deep client (and user) understanding is key. Even more so for specialist, niche or business software. We first immerse ourselves in the product itself to build a nuanced understanding of functionality in all its complexity.
We then undertake user research to find out what are the real word use-cases and benefits. The sweet spot between function and benefit usually helps us uncover a Self-truth® – the singular idea that drives the creative output for each brand.
Technology Branding Case Studies
