Based in Norway, with offices in the UK and Malaysia, Sharecat provides digital solutions to help clients in asset-intensive industries manage technical and engineering information.
As digitalisation within the energy, chemical and renewables sectors gathers pace, Sharecat see an opportunity to further expand into data science and analytics.
The industries Sharecat services are also undergoing what’s known as the Big Crew Change – ushering in a new generation of younger, more diverse staff with vastly different value drivers and expectations.
Working with Everyhow, Sharecat conceived a new Self-truth™ – ‘Data Catalyst’ and required a new brand identity to bring the idea to life and signal to the market the business’ digital evolution.
The visual identity is driven by a series of 3D rendered shapes which we collaborated with 3D2D to create. These act as a metaphor for how Sharecat transforms data from ‘disorganised’ to ‘ordered’ and ultimately ‘optimised’ states.
Referencing the industries in which Sharecat works, the logo and icons have a geometric, engineered appearance.
We created a brand system of guidelines, tools and templates through a cloud-based delivery system and used a combination of custom and open source fonts to ensure all staff had access without licensing issues.
While the UI development is a separate project, we future-proofed the colour palette by anchoring it in Google’s Material Design system.