Brand Naming

The verbal equivalent of a logo

While many people think the most reductive representation of a brand is its logo, the name of your business or product precedes even that.

And while updates to visual identities and logos are common, changing your business name can be a lot trickier once you’re established in a market. Our advice is to get it right from the start.

Naming almost always follows brand strategy and relates back to your Self-truth®.

Self-titled have a proven process for creating and evaluating names that sidesteps subjectivity and ensures they are ownable, legally protectable, and resonate with their audiences.