RightShip is the world’s leading maritime risk management and environmental assessment organisation. It provides ship vetting services to help companies chartering ships make an informed decision on a particular vessel’s safety, risk factors and environmental performance.
A stronger external voice for the organisation was needed to express the business vision, and its mission to improve the safety and environmental sustainability of the maritime industry.
A new identity single-mindedly reinforced RightShip’s driving commitment to safety through both a forward focussed arrow head and signature orange, a colour synonymous with maritime safety.
Bigger data, smaller risks
To better support this mission, RightShip developed Qi – an industry leading tool to better target substandard maritime performance.
Pronounced ‘key’ – and an acronym for Quality Index – this predictive online platform harnesses big data, predictive analytics and real-time risk assessments in order to improve maritime safety and efficiency.
In addition, complex content and initiatives including the GHG (greenhouse gas) and sustainability rating systems were developed by Self-titled and succinctly expressed as simple illustrated graphics.
Through clear and succinct communications RightShip Qi has been adopted broadly, helping position RightShip as the preeminent voice of safety and sustainability within the maritime industry.
Photography by Christian Sprogoe
“Self-titled’s understanding of our business, which operates in a complex international environment, allows them to provide strategic advice and devise innovative solutions across a range of channels.”