RightShip is the world’s leading maritime risk management and environmental assessment organisation focussed on helping prevent maritime incidents, whilst reducing the CO2 emissions emitted by the world marine fleet.
As part of this mission, RightShip developed Qi – an industry leading tool which harnesses big data, predictive analytics and real-time risk assessments to better target substandard maritime performance.
A stronger external voice for the organisation was needed to both better promote both the business vision, and to help introduce the predictive analytics tool to industry.
A new identity single-mindedly reinforced RightShip’s driving committment to safety through both a forward focussed arrow head and signature orange, a colour synonymous with maritime safety.
Simple illustration was also introduced as a way of depicting complex content and initiatives. In addition, a name and visual expression was given to the groundbreaking predictive analytics tool. Pronounced ‘key’ – and an acronym for Quality Index – RightShip Qi utilises big data to
help reduce maritime risks.
Through clear and succinct communications RightShip Qi has been adopted broadly, helping position RightShip as the preeminent voice of safety and sustainability within the maritime industry.
Photography by Christian Sprogoe