A brand update that aligns a newly acquired sports management company with its European partner.

Following acquisition by QMS Sport and a new parent company TGI Sport, TLA Worldwide wanted to visually align with their European partner. This required a new website that would act as a sales and marketing tool to promote and showcase the expanded offering.

The website needed to clearly communicate all facets of the business in an engaging and innovative way. In short, the website needed to showcase how TLA connect brands and fans through sport.

Solution

Using existing brand assets as a starting point, Self-titled developed the visual language to better represent the connection between brands and fans. This was achieved through a combination of stylised photography and strong key messaging.

In addition, a simple and clean user interface was employed across the site to help represent the business more holistically and reinforce TLA’s leadership position within the industry.

Visually connecting brands and fans

Engaging and candid overlapping photography treated with brand colours provided a dynamic backdrop to key messaging. This approach when set upon a rich black background created an ownable and differentiating brand expression for TLA that reinforced its market position and offer.

In addition, a gradated ticker tape graphic provided a means to present key information across the website while also subtly nodding to LED perimeter stadium signage.

Clearly representing all areas
of the business

A non negotiable for the new website is to ensure all business divisions are clearly represented, and that cross selling opportunities are outlined wherever possible in order to leverage the TLA sporting ecosystem.

An illustrated product wheel, engaging infographics, relevant case studies, research and news content all helped in achieving this goal.

Understanding talent

Heroic photography and well curated talent content ensure sporting and media personalities represented by TLA are presented in the best light.

In addition, the ability to download talent profiles via a formatted PDF ensures a consistent and professional appearance.

Results

The new site has provided the business the opportunity to showcase the best of the company’s outputs in a very differentiated way.

The new site has provided TLA the opportunity to showcase the best of the company’s multi-disciplinary services in a fun and engaging way. Self-titled visually demonstrated the link between brands and fans which helped reinforce TLA’s point of difference within the industry.

Cassie Day, Head of Marketing – Media & Technology, TLA