Chevron One

Evoking the Australian Summer

Chevron One

Evoking the Australian Summer

Challenge

Chevron One is a Gold Coast based property development of 41 levels comprising 238 residential apartments overlooking Surfers Paradise and the Hinterland. Bensons Property Group required a fully integrated campaign to take the project to market, drive enquiry, sales suite visitation and ultimately sales.

With the campaign name Chevron One established, a differentiated campaign that directly spoke to the target audience and provided market cut-through was required.

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