Bower Architecture + Interiors

Revealing Spaces

Bower Architecture + Interiors

Revealing Spaces

Challenge

Bower Architecture is a Melbourne architecture and interior design practice formed in 2005. As the business approached their 10 year anniversary, an external business consultant identified the need to reach a broader audience beyond the personal referrals making up the majority of new business enquiries.

Self-titled began work on a clearly articulated brand positioning that better reflected their offer and future vision. We undertook a series of workshops and industry interviews which showed that once Bower were engaged, clients clients quickly became converts, but a large gap existed between this experience and the external perception.