Revealing Spaces

Bower work closely with their clients to gain a deep understanding of the people, place and conditions of every project. Informed by this interrogation, Bower provide creative solutions for their clients which reveal the spaces that were meant to be.

This insight informed the brand positioning “Revealing Spaces”, an idea which was expressed literally through a logo that reveals layers below, through to the tone of voice and the broader visual identity.

Revealing insights

There’s nothing like a person referral, and word of mouth has been integral to Bower’s growth, however it’s audience is very limited. Bower needed a way to get this good will in front of more prospective clients.

We created a simple system for visualising quotes and testimonials, and used them judiciously throughout Bower’s communications. Quotes were picked that revealed insights into the process (daunting for first time home builders) or emotional benefits (hard to capture in photography).

Results

Launched at their 10 year anniversary function, the new brand has been well received externally and helped crystallise the business direction internally.

A focus on proposal and credentials presentation materials has seen new business conversion grow steadily post rebrand.