Abercrombys Real Estate
An authentic approach to property
Abercrombys Real Estate
An authentic approach to property
Challenge
Abercrombys is an independent real estate agency with a reputation for integrity, honesty, and authenticity — their success built on the nurturing of long-term relationships.
The agency required a brand refresh to reinforce this unique point of difference and to better communicate this with current and future property buyers, investors, sellers, landlords, renters and staff.
Solution
Through research and stakeholder interviews, we ascertained that what made Abercrombys unique in the realestate industry was their commitment to honesty and dedication to following their own path.
This insight informed Abercrombys’ Self-truth™ – “Be True”.
This was visualised in the new logo with an arrow pointing True North in the counter of the ‘A’.
Additionally, the ‘A’ symbol extends beyond the logo into key messaging which highlights the myriad ways in which Abercrombys strive to be different.
Tailored outcomes
Several design templates were created for Abercrombys which allowed in-house staff to author personalised submissions, handbooks and communications in a consistent manner.
Open for inspection
The communication of listings extends across mailbox drops, property brochures, auction and leasing boards, A frames and flags. The brand idea – Be True – dictated that the design of these items should be as straightforward as possible, so we removed anything not essential.
An adaptive online presence
The new website not only embodies Abercrombys’ unique approach, but also ensures their services beyond local sales are also highlighted. We designed a flexible online platform able to target the diverse audience groups — property buyers, renters, investors, developers, and prospective staff.
Seamless integrations ensure a straight-forward process for the Abercrombys team and an optimised experience for the user.
Results
The new brand identity reflects the way Abercrombys has always operated, but in a more direct, confident way. It also provides a platform for the continuing evolution of the business, through the adoption of new ways of working and the appointment of new partners.
We look forward to watching Abercrombys further develop their reputation and grow market share into the future.
Website photography by Albert Comper
Folio photography by Rebecca Newman
Office signage fabrication by Outcry Media
Listing collateral fabrication by Printco
Film production by Snapper Screen
