A modular brand identity which reinforces the attention to detail and design a residential community creator has become known for.

A 20 year residential community creator critically reviewed their offering in order to determine how it could better communicate to landowners, developers and partners, consultants and builders.

Solution

Through a series of workshops areas of improvement were identified and a clear vision for the business and its offering was established.

An outcome of this process was the defined Self-truth® ‘By Design’, which helped literally reinforce the careful consideration every element within each project is given from all parts of the business in order to ensure dynamic and thriving community based outcomes are achieved.

Results

Dacland has been able to clearly communicate their offer resulting in multiple green field estate projects currently underway.

The Self-truth® ‘By Design’, provided a consistent voice for Dacland, helping the business reinforce their unique offer to varying audience groups including land owners, developers, partners, consultants, builders, investors and home owners in a direct and differentiating way

Paul Monkivitch, Creative Director

Credits