A striking brand identity for a builder with an emphasis on collaboration and partnership.

Fortem Projects is a builder of distinguished period and contemporary homes in Melbourne’s finest suburbs. The business is headed up by two highly accredited practitioners whose experience spans both Australia and Ireland, with projects ranging from contemporary new builds through to the restoration of heritage-listed National Trust buildings.

Self-titled worked with Fortem Projects to establish their brand and celebrate the cornerstones of their offering, these being a strength of conviction, a commitment to collaboration and a pursuit of perfection in every detail.

Solution

Collaboration and partnership extend to all facets of the business. The collective team have shared goals and a shared vision underpinned by a strength of conviction and a commitment to each project’s outcome.

These pillars provided a foundation for the visual solution. Crafted capital letters ‘F’ and ‘P’ were interwoven to form a stylised ampersand which links key descriptive words demonstrating how they are ‘Stronger Together’.

Self-titled delivered a clearly expressed brand and strong brand idea that reinforced our vision. It resulted in us growing the business and our pipeline of work.

Chris Curtain, Director, Fortem Projects

Results

With a growing case study of projects and a clearly articulated brand and marketing plan in place, the company has firmly established a strong position within the Melbourne residential construction landscape.