Permanent Future
Outstanding Seating
Permanent Future
Outstanding Seating
Challenge
As the owners of Modern Times, the client has spent 10 years hunting down, restoring, selling and sitting on the world’s best vintage European furniture. Their learnings inspired them to create a new range of sofas that blend vintage craftsmanship with contemporary living. Couches informed by the past and designed for tomorrow.
Permanent Future is all about seating that will last the test of time, with a focus on ethical and sustainable practices: responsibly sourced timber, cruelty-free textiles, no nasty chemicals.
The company required a brand, marketing collateral and eCommerce platform to launch their new offer to the public.
Solution
Permanent Future is not defined solely by sustainable manufacturing practises. The brand needed to go beyond a cause and appeal to a savvy audience who equally value design, quality and comfort.
We positioned the brand as a laid back alternative to an industry that traditionally takes itself very seriously.
Shopify, only not.
The website is a headless Shopify site, meaning that the frontend could be completely bespoke while still utilising Shopify for the inventory and checkout. This solution is cost-effective to set-up without compromising on design.
Photography by Elise Scott captures the sofas in real homes while styling by Marsha Golemac is intentionally informal. This not only kept production costs down, but also added to the relaxed feel.
“The great thing about working with Self-titled is knowing they will go beyond where our thinking is today and will build a framework for the brand to grow into.”
Results
At time of posting, Permanent Future has only been in the market for a couple of months but has already garnered interest and achieved sales.
Further advertising campaigns and communications aimed at architects and interior designers are currently in the works.
