A confident and sophisticated brand for a disaster resilience enterprise, presenting the offer clearly to a broad spectrum of clients.

Solution

We established the Self-truth® ‘Intersecting Opportunities’. This spoke to the often unseen opportunities that building resilience can add to any business or community. It also reflects where the organisation works—at the intersection of business and community—where real opportunities exist to build true community-wide resilience and support a sustainable Australian economy.

This Self-truth® drove a visual language of intersecting and overlapping forms used across hero graphics, symbols and program icons to show business profit and community benefit – as two sides of the same coin.

We identified early on that the business name itself offered an opportunity for an engaging language – by swapping out which audience was ‘resilient’ and what they could be ‘ready’ to do.

Online ready

Resilient Ready offers a broad range of resources and solution types, from workshops, training and events, to community hubs, roadmaps, micro-learning modules, eCommerce and a podcast.

We developed and build to a site structure that clearly presents the broad offering. Clear user journeys make it easy to navigate by sector or solution, guiding users toward the products or services that best fit their unique needs and location.

The build ensured flexibility and scalability so that the Resilient Ready team can independently manage and update content, ensuring the website can grow into the future as they do.

Resilient Ready Hubs

Resilient Ready Hubs connect networks of people and organisations brought together by location, business type, industry, or challenge.

Through intensive consultation with each Hub, a topic is established and roadmap to build resilience is co-created.

Self-titled developed an online learning system which allows Resilient Ready to create and deliver each of the unique roadmaps to the relevant hub.

Once signed up, hub member businesses complete a questionnaire. A dynamic scorecard displays the results, highlighting what resilience systems they already have in place and which they need to work on.

The users dashboard is then populated with corresponding learning modules – a series of interactive tools and worksheets – which can be completed as users employ new learnings in their day-to-day business practices.

Results

Originally the small business and community sub-brand of corporate2community, the work undertaken has been so successful that it is now the lead brand, with existing C2C programs to be delivered under the Resilient Ready brand in future.