Connecting Business and Sport
Signature Sport represent well known professional athletes and some of the most respected names in sports media. They also manage corporate clients‘ investment in sport through events, sponsorships and activation.
With the benefit of elite sport experience on both sides of the fence, Signature Sport is uniquely positioned to connect business and sport and required a new visual identity to reflect this.
‘Connecting business and sport’ informed the design solution which centred around an unexpected pairing of words and fonts to describe elements of the business in a succinct way.
The striking yellow is a nod to their best known client, Cadel Evans – forever tied to yellow jersey of the Tour de France, while shades of warm grey provide a sophisticated edge.
We also developed a bespoke website and created an online platform for thought leadership called ‘Tactical Thoughts’ which provides an opinionated insight into the world of professional sport.
The repositioning has differentiated Signature Sport from the glitz of celebrity management agencies and the unsophisticated sports-specific management agencies.
Originally established as a boutique consultancy, Signature Sport has evolved into one of Australia’s leading sport management and marketing businesses.