Co.Develop
Property ownership
reimagined
Co.Develop
Property ownership
reimagined
Challenge
Co.Develop is an alternative property development model, cutting out the developer and passing the profits on to the members of an investment syndicate.
Having been a successful development model for decades across Europe, the Co.Develop founders created a local framework that would allow Australians to share in the benefits of group property development – with a fundamental belief in the importance of architectural design, sustainability and financial prudence.
In order to confidently launch, Co.Develop required a brand and suite of communication touch points to attract and engage new clients in the form of both investors and owner occupiers.
Solution
Most property development falls into either cheap investor-focused product or more expensive design-led owner occupier product. Co.Develop bridge the gap, delivering quality design and build, at cost.
Working with Letterform we created a copy-led solution utilising two contrasting typefaces to reflect how Co.Develop address both sides of the equation – a high-quality, sustainable home, built to deliver a strong financial return.
The Self-truth®– , ‘Positive Investment’, speaks to the myriad benefits to the Co.Develop approach, which we brought to life through an animated version of the logo.
Getting to work on site.
We created a website which captures the essence of the company and clearly explains the offer. Ensuring the Co.Develop process is easy to understand was of utmost importance. We broke it down into 5 simple steps and brought this to life through graphic animation.
At an initial glance, many of the qualities of a Co.Development such as high performing materials and sustainable considerations are hard to recognise. These were labelled ‘Smart Inclusions’ and highlighted in project case studies. Photography by Tess Kelly captures these design considerations and the larger architectural design.
With financial transparency fundamental to the model – we encouraged publishing of facts and figures for each project. Testimonials give potential participants peace of mind.
Results
We created a simple, clear and crafted brand for Co.Develop which highlights their point of difference in the busy Melbourne property market.
Although the website has only just launched, it has already attracted potential participants. We look forward to watching Co.Develop take the business to the next level.
“Self-titled have done a brilliant job getting to know us and converting our model into an easy-to-understand, well-told story. Smart, professional and engaging – we are so proud of our message and branding.”
