Brasshouse
Crafted by design,
forged in luxury
Brasshouse
Crafted by design,
forged in luxury
Challenge
Following the success of their previous project, Canterbury Hill, K7 Developments engaged Self-titled to name, brand and market a luxury apartment development situated on Toorak Road, in Hawthorn East. Home to leafy streets, heritage mansions and some of the most prestigious schools, this highly sought after suburb is one of Melbourne’s finest places to live.
Solution
The architecture of Brasshouse makes a bold statement with a series of brass ribbons wrapping around the building, contrasting with dark textured plates which appear to hold the ribbons in place.
Drawing reference from this architecture and its use of materials such as a brass and raw concrete, the name Brasshouse was chosen. Hero campaign photography celebrating the Autumnal colours of the surrounding Hawthorn parks and gardens were commissioned which featured across all aspects of the advertising and marketing campaign. Print based applications such as the marketing brochure reflected the architecture through the choice of materials such as uncoated box board and brass foil.
Results
Within two months of launch the development reached sales of over 80%.
Photography by Sam Bisso
