A bold brand for a luxury apartment development in Hawthorn East that references the striking architecture in every aspect.

Following the success of their previous project, Canterbury Hill, K7 Developments engaged Self-titled for their second major project located on Toorak Road.

Home to leafy streets, heritage mansions and some of the most prestigious schools, this highly sought after suburb is one of Melbourne’s finest places to live.

Brasshouse

The architecture of Brasshouse makes a bold statement with a series of brass ribbons wrapping around the building, contrasting with dark textured plates which hold this expressive material in place.

Drawing reference from this architecture and its use of materials such as a brass and raw concrete, the name Brasshouse was chosen.

Hero campaign photography celebrating the Autumnal colours of the surrounding Hawthorn parks and gardens was commissioned and featured across all aspects of the advertising and marketing campaign.

Print based applications including the marketing brochure reflected the architecture through the choice of materials such as uncoated box board and brass foil.