A confident new brand identity for an alternative property developer launching a successful European development model in Australia.

In order to confidently launch, Co.Develop required a brand and suite of communication touch points to attract and engage new clients in the form of both investors and owner occupiers.

Most property development falls into either cheap investor-focused product or more expensive design-led owner occupier product. Co.Develop bridge the gap, delivering quality design and build, at cost.

Working with Letterform we created a copy-led solution utilising two contrasting typefaces to reflect how Co.Develop address both sides of the equation – a high-quality, sustainable home, built to deliver a strong financial return.

The Self-truth®, ‘Positive Investment’, speaks to the myriad benefits to the Co.Develop approach, which we brought to life through an animated version of the logo.

Getting to work on site

We created a website which captures the essence of the company and clearly explains the offer. Ensuring the Co.Develop process is easy to understand was of utmost importance. We broke it down into 5 simple steps and brought this to life through graphic animation.

At an initial glance, many of the qualities of a Co.Development such as high performing materials and sustainable considerations are hard to recognise. These were labelled ‘Smart Inclusions’ and highlighted in project case studies. Photography by Tess Kelly captures these design considerations and the larger architectural design.

With financial transparency fundamental to the model – we encouraged publishing of facts and figures for each project. Testimonials give potential participants peace of mind.