New brand and website for Asia-Pacific’s largest tech recruiter

Halcyon Knights are Asia-Pacific’s largest tech recruiter, providing top tech talent to industry leaders such as Adobe, Dropbox and Monday.com.

Communications had historically focused on candidate attraction. But with changing market conditions, the business needed to pivot toward a client focus. To move from transactional relationships to ongoing partnerships required a shift in communications, an evolved visual identity and a new website.

View the previous brand expression

All tech. All day. All knights.

Halcyon Knights’ laser-focus on technology roles and businesses sets them apart from the raft of generalist recruiting firms. We reflected this by embedding technology into the DNA of the brand.

This is highlighted in a new logo which includes a nod to binary code with a one and a slashed zero subtly integrated.

This idea is extended to a headline system where select characters are substituted for numbers.

Beautiful code

Further getting our geek on, we expanded the visual language of letters and numbers to create ASCII art inspired visuals.

A high-tech/low-tech icon set for Halcyon Knights was created by translating 2D icons into revolving 3D objects rendered as animated code.

Website

With the ability for clients to list positions, and candidates to view open roles, Halcyon Knights website is a key client touch-point.

Self-titled redesigned and restructured the site to reflect the shift to a client focus including creating a simple system for creating and sharing insights and articles.