Hawthorn Park
Signage & Wayfinding
Hawthorn Park
Signage & Wayfinding
Challenge
Hawthorn Park is a landmark property development in Melbourne’s Hawthorn East. Set across 4 low rise buildings, linked by walkways, gardens and an iconic suspended ‘skypool’.
Having created the name, visual identity and marketing campaign for Hawthorn Park, Self-titled were then tasked with extending the brand into the built form in order to create a comprehensive signage and wayfinding scheme.
Solution
Studio Unfold partnered with Self-titled on a wayfinding strategy which took into account site identification, access, circulation and key decision points.
Key site and level identification signs utilise both the three dimensional and two dimensional versions of the bespoke Hawthorn Park typeface.
The physical shape of the signs is inspired by the stepped organic architectural forms.
Results
The hero site identification signage perfectly reflects the importance of this iconic project for developer Dahua, while the wayfinding complements the architectural form and material palette creating a considered and harmonious relationship.
Our work on this project was recognised in the AGDA awards.
Photography by Tess Kelly
