An energetic new brand and website for a document management company that needed to stand out in a market flooded with copy-cat products.

For 25 years, MacroView has specialised in solutions for email and document management, generation, compliance, and automation in Microsoft Office, Microsoft SharePoint and Microsoft 365.

Their solutions are deployed across a wide range of sectors in businesses of all scales across more than 70 countries.

A recent acquisition by Software Combined and a change in leadership saw new ambitions for the business appear.

The challenge was to more accurately articulate MacroView’s offer, creating better cut-through in an increasingly flooded market.

View the previous brand expression

Super-charged Strategy

An in-depth strategic program revealed many software products aim to enhance productivity, but most require the roll-out and learning of a whole new platform.

MacroView boosts productivity in the software platforms document-centric companies already use.

This informed the Self-truth® ‘Super-charger’ – an idea that is brought to life in every possible brand expression.

Boosted Branding

Animated text compositions utilise active language and alliteration to call out all sorts of benefits. The logo itself and icon set project outwards and are animated wherever possible.

Self-titled Macroview Lanyard Business Card

Self-titled Macroview Conference Staging

Scalable Systems

Balancing an expressive brand with something able to be implemented by a small, in-house team requires a systematic approach everyone can understand.

We built messaging matrices which can be reconfigured to fit any required format.

Icons mimic the logo and are simple to create beyond the starting set which broadly covers existing functions and industries.

Needing to demonstrate product functionality through screen captures, we came up with a way to stylise these to highlight key information.

Cultivating Conversion

MacroView’s website is their main point of reference for all new business.

Before design and development, Self-titled worked with the MacroView team to refine the product architecture and helped rename the products with functional self-explanatory names.

These are presented on the website in various ways to cater to different users, including as solutions to common challenges and industry requirements.

The energetic site design utilises animation and interactions to enhance messaging and most importantly drives enquiry.

As MacroView had minimal in-house experience with marketing it was vital that we engaged an agency that would not only execute the rebrand and website but would also add value and steer us throughout the entire process.

Colin Titmuss, CEO, MacroView