You+Aus
Make the move to Australia
You+Aus
Make the move to Australia
Challenge
PeopleIN is the largest ASX-listed talent solutions company delivering staffing solutions to leading businesses in Australia and New Zealand. The Healthcare and Community vertical incorporates a network of nine agency brands that deliver staffing across nursing and midwifery, aged care, allied health and disability providers.
With staff shortages across many Australian healthcare sectors, PeopleIN needed a targeted campaign brand to convince and support international medical professionals to relocate their careers to Australia.
Solution
Our research and strategy phase dictated this should be a stand-alone campaign brand, which was unencumbered by the corporate brand, and could speak directly to overseas healthcare professionals.
We developed the name – You+Aus – to playfully sound like ‘You and Us’, and talk to the brand’s role as a connector. Centred around the medical cross, the logo signals the sector, the job candidate and ‘Australia’ in one succinct mark.Â
The logo expands into a simple messaging system which talks to the many relocation drivers and benefits of moving to Australia and joining a PeopleIN agency.
With the main goal to drive registrations, the identity system is super-simple for the You+Aus team to roll out digital campaigns. Beyond the language-led executions, we utilised existing staff interviews, location photography, and a set of sticker illustrations which further extend opportunities across social media.